With a sales model that relies heavily on digital marketing, email campaigns have always been a key performance indicator for Club Med. To keep up with the latest in consumer behavior, Club Med needed to implement responsive design and combined with a visual refresh to boost conversion and tapped Artisan for the job.
Responsiveness and subsequent engagement would be Club Med's largest measure of success. In the traditional sense, this meant design that's functional across mobile and traditional desktop. In another, more human sense, this meant building a plug and play email template system that anyone on Club Med’s team can easily modify for whatever their business needs are next.