Much daily activity involves managing Venture Capital investments and collaborating with their teams, or applying energy to develop and grow some of the agency's own ventures.
Startups & Venture Capital
The needs of brands in the early stages are unique. Aside from gaining market share and continuously refining a unique offering, there is also a pressing need to raise funds to propel exponential growth. This creates a dual audience, and where Artisan has proven the ability to help take inventory and strategically organize the offering for both customer and investor alike by positioning the brand as attractive, approachable, and intuitive. Artisan's extensive experience in the space helps venture companies anticipate potential hurdles down the road and build flexible brand frameworks, often in phases.
Private Equity & Invested Initiatives
Whether a brand is acquired, or there is an influx of capital, grant or decision to invest into creating or growing a particular brand, there typically comes change–and an opportunity to audit previous efforts to then build a brand ready for a new era of growth. Often because of previous acquisitions or rapid growth, brands can get messy with issues like multiple cross-competing products, too many brands or subbrands, inconsistent appearance, or in many cases companies that are so good at what they do, they grow despite a sub-par brand experience. Artisan has extensive experience organizing offerings strategically, helping decide whether to consolidate or expand brands, refreshing look, optimizing existing channels and activating new opportunities.
